For Ecommerce or Online Businesses, Details of Web Traffic, Size of Customer / Subscriber Database, Google (or similar) Analytics. Social Media details.
The thing with online businesses is that all data provided to prospective buyers needs to demonstrate the presence of that business. A high-street shop has the bricks and mortar premises and footfall can be measured, whereas even the best designed website needs to demonstrate this by the accumulation of relevant data.
The best tool for this of course is Google Analytics although most sites have a back-office system with traffic and sales data available in all types of format, tables, graphs. pie-charts etc.
Ecommerce sites have a valuable resource in their customer databases. These can be used for e-shots with special offers, new products, new seasonal collections or just general chatter designed to build up a customer relationship. Sites which make money via subscription or similar revenue models will also have a database which can be used for marketing in the same way.
Social media is also a vital tool for online businesses and can be used in several ways for marketing and to increase the presence of the business.
So, when presenting an online business for sale, whilst it may need all of the usual business information such as accounts, assets and so on, the business model also has its own specific evidential requirements as outlined above.
If you are considering selling an online or ecommerce company please CLICK to get in touch for our Ecommerce Fact Find and Questionnaire which enables you to provide all of the necessary information via a simple-to-follow Q & A form.
December 11th 2014
Keith Green - selling businesses and advising SME business owners since 1997 and still enjoying it.